I am a UX/UI/Product Growth Designer who always look for opportunities to solve problems in unusual and innovative ways. My design decisions are informed and guided by quantitative and qualitative research, analysis, and statistics. In terms of my workflow, I am accustomed to handling multiple tasks in a fastpaced environment where deadlines are always a priority.

SKILLS

RESEARCH

Quantitative & Qualitative

User Survey & Interview

Segmentation Analysis

Competitive Analysis

Persona Development

User Stories

User Flows

DESIGN

Site Mapping

Lo/Hi-Fidelity

Wireframing

Logo & Branding

Style Guide

Color Theory

Interactive

Prototyping

Usability Testing

PRIMARY TOOLS

Adobe XD

Adobe After Effects

Adobe Illustrator

Adobe Photoshop

Sketch

Flinto

Figma

InVision

Github

HTML

CSS

JavaScript

jQuery

EXPERIENCES

HEAD OF DESIGN

Lee Jeans - Oved Apparel - New York

September 2019 - present

• Researched and analyzed customer patterns

• Designed and refined trend graphics, seasonal concepts, materials, color palette and trend boards for client collections

• Upheld design integrity by designing brand-appropriate packaging for clients including: Lee Jeans / Costco / BJ’s / Sam’s Club

• Designed and executed original programs (e.g. special mask & glove set for Covid-19, special-feature outerwear) as special projects

• Curated dynamic environments for productive client presentations

• Responsible for timeline adherence, partnering cross-functionally with Product Development and Sourcing Teams

DESIGN, COLOR THEORY, AND FABRIC SCIENCE INSTRUCTOR

Academy of Art University - San Francisco

Undergraduate and Graduate degree - Online

January 2016 - present

Received 5-star student satisfactory reviews

UX/ UI DESIGNER & FRONT-END DEVELOPER & RESEARCHER

Client: National Olympic Weightlifting coach Max Aita

February 2019 - September 2019

• Building statistic data web and app for Weightlifting Statistics

• Conducted, analyzed and created report out on a variety of user research studies

• Experienced in conducting qualitative and quantitative research using Amplitude and UserTesting

• The process includes sketching, user flow, user persona, wireframe, content strategy, low & high fidelity prototypes, and branding

• Tools: HTML, CSS, Javascript, Github, Figma, IOS, Amplitude, Usertesting

PRODUCT / UX/ UI DESIGNER

Bloc, Inc - San Francisco

December 2017 - July 2019

• Transformed complex problems into easy-to-use designs for users

• Presented, communicated, and always looked for additional opportunities to improve

• Incorporated research from multiple sources into presentation slides to deliver actionable recommendations that inform design and business strategy

HEAD OF DESIGN & RESEARCHER

Sears Holdings Corporation

San Francisco & New York

July 2011 - March 2019

• Create innovative design solutions for user problems

• Conducted, analyzed and created report out on a variety of user research studies

• Experienced in conducting qualitative and quantitative research using Amplitude and UserTesting

• Presented finished prototypes to Product team during meetings

• Managed design team of 3 designers and mentored them to grow their professional careers

FOUNDER

San Francisco, New York, Los Angeles

Fashion Consulting Business

February 2014 - December 2018

• Helped fashion startups build websites, designed seasonal collections, and manufactured their products

See more experiences here

EDUCATION

UX/UI Design Front-end Development
Bloc,Inc
2017-19

BFA Fashion/Graphic Design

Academy of Art University

1997 - 2001

ACTIVITIES

Olympic Weightlifting Athlete + L1 Certified Coach

Competed in the American Open 3, Las Vegas - September 2018

Rescue Scuba Diver Certified

150+ dives

First Aid, CPR, AED Certified

2018 - present